Social Media Portfolio
New Author - Book Launch Case Study
Summit Creatives collaborated with author Jacquelyn H. Berry to launch her debut book, focusing on website development and a comprehensive social media strategy.
Project Components:
Website Development: Designed and launched a website that attracted over 500 monthly users within six months, featuring blog posts and event updates.
Social Media Strategy: Established and managed accounts on Facebook, Instagram, YouTube, and TikTok to introduce the author, build brand awareness, and promote the book.
Key Achievements:
Community Engagement: Enhanced follower base and engagement across social media platforms.
Direct Communication: Configured accounts to facilitate direct interactions for coaching requests, book purchases, and author insights.
Sales Milestone: Assisted the author in achieving Amazon Best Seller status for her first book.
This case study exemplifies how a targeted digital strategy can effectively launch a new author's career and book.