Weddings & Event Planning Case Study

Summit Creatives partnered with Poised Events, a wedding and event planning company, to enhance their social media presence on Facebook and Instagram.

Project Components:

• Account Optimization: Conducted a comprehensive social media audit and competitor analysis to align Poised Events' accounts with industry standards. Ensured all information and links were current and functional.

• Community Engagement: Managed community interactions and social networking efforts to foster direct communication with customers for inquiries, appointment scheduling, and pricing information.

• Content Strategy: Developed a curated social media calendar to maintain consistent posting and branding, integrating user-generated content to enhance authenticity.

Key Achievements:

• Enhanced Engagement: Increased community engagement and expanded the follower base across both platforms.

• Improved Communication: Streamlined direct communication channels, facilitating customer interactions and service inquiries.

• Consistent Branding: Established a cohesive and consistent brand presence through a well-planned content strategy.

This collaboration demonstrates how targeted social media strategies can effectively elevate a wedding and event planning company's online presence and customer engagement.